2013 Champagne import statistics.

Statistics For 2013 exports have been released and for Australia there is a disturbing trend.

Maisons were up from 5,180,981 to 5,854,159 up 12%,
Cooperatives from 31,477 to 47,963 up 52%
and   Vignerons from 180,464 down to 107,487 – down by 40%.

The huge drop in the Vigneron figures can only be attributed to the huge discounting campaign by the big houses. Over Xmas many big brand names were being sold for $100 for a three pack. Very disappointing and with the currency still being flat, the Vignerons will take two or three years to recover.